Enhancing User Experience for BIMBOX – AEC Industry Computer Brand
Understanding the scenario
BIMBOX, a leading computer brand catering to the Architecture, Engineering, and Construction (AEC) industry, seeks to revamp its website to provide an enhanced user experience. The current website lacks intuitive navigation, fails to effectively communicate product features, and lacks visual appeal.
This case study outlines the steps taken to redesign the BIMBOX website, focusing on improving usability, clarity of information, and overall user satisfaction.
Research and Analysis:
Understanding User Needs
In the initial phase, thorough research was conducted to understand the needs and pain points of BIMBOX's target audience: architects, engineers, and construction professionals. Surveys, interviews, and competitor analysis revealed that users prioritize performance specifications, compatibility with industry software, and reliability when purchasing computers for AEC workflows.
Identifying Pain Points Key pain points identified in the existing website include:
Lack of clear product categorization and differentiation.
Insufficient product information, especially regarding technical specifications.
Complex navigation leading to frustration and drop-offs.
Minimal visual appeal, failing to engage users effectively.
Design Goals:
Improve usability and navigation.
Enhance clarity and accessibility of product information.
Showcase BIMBOX's commitment to performance and reliability.
Create a visually appealing and engaging interface to captivate users.
Old BIMBOX website:
Wireframe and Prototyping:
Homepage Redesign
The homepage now features a streamlined layout with clear navigation elements, prominently displaying product categories: Workstations, Laptops, and Accessories. High-quality images showcase BIMBOX products in real-world AEC settings, accompanied by concise taglines highlighting key features.
New BIMBOX Home Page
Check the website live here.
Product Pages Enhancement
Each product page includes comprehensive technical specifications presented in an easily scannable format. A comparison tool allows users to compare different BIMBOX models side by side, aiding decision-making. Customer reviews and testimonials are prominently featured to build trust and credibility.
Desktops:
Check the page live here.
Old Desktops page:
Laptops:
Check the page live here.
Old Laptops page:
Visual Design:
Color Scheme and Typography
A color palette of light green, black, and white was chosen to convey a modern and professional aesthetic. The light green accent color adds a fresh and vibrant feel while maintaining readability and accessibility. Clear typography ensures readability across devices and screen sizes, with emphasis placed on key headings and product features.
Buttons and Icons
The visual design incorporates various button styles to guide user interactions:
Primary Buttons: Utilized for key actions such as "Learn More" or "Order Now," featuring the light green color to attract attention.
Secondary Buttons: Used for secondary actions or less emphasized options, employing a subdued color to differentiate from primary buttons.
Hover Effects: Buttons exhibit hover effects to provide visual feedback, such as color changes or subtle animations, enhancing interactivity and user engagement.
Iconography is used to aid comprehension and guide users through the site's various sections.
Live Website Showcase:
To experience the redesigned BIMBOX website firsthand, please visit the live website here. You can explore the enhanced user interface, improved navigation, and engaging visuals that have been implemented to optimize the user experience.
Conclusion
The redesigned BIMBOX website successfully addresses the shortcomings of the previous version, delivering an enhanced user experience tailored to the needs of AEC professionals. By prioritizing usability, clarity, and visual appeal with a modern color scheme, intuitive navigation, and interactive elements like buttons and cards, the new website effectively showcases BIMBOX's commitment to providing high-performance computing solutions for the AEC industry, ultimately driving user engagement and satisfaction.